Goals

Promote, protect and support breastfeeding in the Emirate of Sharjah.

Promoting

breastfeeding: spreading awareness about the normal way of feeding babies and the inferiority of any other option until two years of age. This includes also restoring a breastfeeding culture in our community.

Protecting

breastfeeding: protecting the public from the unethical marketing of artificial feeding companies. It also includes protecting working mothers by implementing their legal rights (maternity leave and breastfeeding breaks).

Supporting

breastfeeding: providing appropriate emotional and practical help for mothers to prevent or resolve breastfeeding difficulties.