The role of day care nurseries (caring for babies and toddlers until 2 years) is essential as they are the natural and logical places to empower working mothers to continue breastfeeding their babies.

That’s why all nurseries in the Emirate of Sharjah should become ‘Breastfeeding-Friendly’, as decreed by His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, and thus contribute to “a Right Start for a Healthy Future”.

‘Breastfeeding-Friendly Nurseries’ provide information and support to mothers on how to maintain their milk supply and to continue to breastfeed. They are also a privileged environment to educate children under their care (and their parents) towards restoring a breastfeeding culture.

Having more breastfed babies in a nursery, and thus less babies receiving artificial baby milk means having healthier and happier babies.

Fully-accredited nurseries will be officially awarded a “Breastfeeding-Friendly Nursery” label. The Breastfeeding-Friendly accreditation is a staged process which includes registering with Sharjah Baby-Friendly Office, and then establishing a Breastfeeding-Friendly policy signed by the Director of the Nursery. This policy should detail how the Nursery will protect their customers from any promotion of artificial feeding, and how the following steps will be implemented:

  • Training the caregivers,
  • Providing a room for the mothers (to express their milk or breastfeed their babies in the Nursery),
  • And creating an environment portraying breastfeeding as the norm.

All nurseries in the Emirate of Sharjah are expected to obtain the ‘Breastfeeding-Friendly’ accreditation by 2015. This label is valid for 3 years.